101 Social Media Marketing Terms Explained

On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

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5 Tips for Writing a Great Press Release

Press releases are a tricky thing to get right. One simple mistake — like a poor headline or a mere typo — can make you lose readers, and once they’re gone, they’re not coming back. Good press releases, however, can catch the attention of reporters, resulting in news stories and more.

Here are five tips on how to make sure your press release gets noticed >

People 50 and older are growing fast on social networks

According to a new study from the Pew Research Center’s Internet and American Life Project, social-networking use by those 50 years old and up has nearly doubled in the last year.

The rapid growth of older users in social media could have a long-term effect on the development of those services, and on the approaches by various industries who use social media for marketing and sales.

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Moms Want More Mobile Coupons

If you’re looking to reach parents by mobile messaging, send them grocery coupons and more than 50% of them will be happy to accept. That comes from a survey which was conducted by Harris Interactive and it showed that parents with children are more interested in receiving mobile text alerts from merchants than those without kids.

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More Than Half Of Companies Say They Are Using Social Media With No Strategy

This is not a surprise but not wise . . . hard to gauge success of your efforts without a baseline and metrics in place.

While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions.

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Eight Success Criteria for Facebook Marketing

According to the Altimeter Group’s report “The 8 Success Criteria For Facebook Page Marketing“, in 2010, the top priority for 45% of senior marketers worldwide involved social networks and applications. After surveying over 30 vendors, agencies and experts to “determine success criteria and develop a roadmap for Facebook page best practices”, their evaluation discovered that nearly half of the brands they surveyed didn’t engage fully or leverage the social features to help in developing an effective word of mouth campaign.

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Simple Linking Strategies for Better SEO

For many small business sites, the homepage gets the most attention and is optimized the most. As such, the homepage is the one that search engines will most often link to. But by creating content-rich, properly formatted internal SEO links on other pages, you indicate to the spiders that these other pages are equally important.

This can mean that more of your pages will be indexed, that more of your key phrases show up in search engine results and that those pages will get ranked higher.

So, how do you create these valuable, internal links? Follow these easy steps …

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Socal Media Revolution … updated

80% of companies are using social media for recruitment … of them 90% are using LinkedIn
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Are You Investing In Facebook Fans or Just Collecting Them?

Take a long-term view on building a valuable portfolio of advocates rather than collecting a set number of fans and you will see a measurable return on your investment. If you build relationships with fans through your brand, they’ll ultimately have a deeper, more valuable relationship with your brand. “Like” can ultimately become “love” and a two-way brand partnership. That is a real dividend any brand would want from its digital stakeholders.

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How the World Spends Its Time Online

The average American spends more than 60 hours a month online. This is the equivalent of 30 straight days a year.

Among Internet users, 80 percent in Brazil use social network sites. Other countries with high percentages include Italy (73 percent), Spain (75 percent), Japan (70 percent), The United States (67 percent), The United Kingdom (69 percent), France  (67 percent), Australia (59 percent), Germany (51 percent) and Switzerland (51 percent).

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