Is It A Good Tweet Or A Bad One?

Measuring the impact of Twitter is both qualitative and quantitative.  It needs to be thought of as a discussion with your company or brand — and not just a marketing channel.  As many companies are learning, the conversation about your brand is going to happen with or without you.

Since Twitter allows its users to express themselves in what many refer to as the “twittersphere,” you are bound to find other Tweeters who are either enthralled or enraged with something that your organization is doing (or not doing).

If you aren’t convinced yet, just go to search.twitter.com and browse around. You might just find a wakeup call when you learn what folks are discussing.

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Suzanne LaChapelle named finalist in Women Entrepreneur of the year

The Cincinnati USA Regional Chamber presents WE Celebrate, an awards event honoring women and women-owned businesses for their achievement, innovation, social responsibility and mentoring.

Women of the Year – Entrepreneur

• Suzanne LaChapelle, President, Suzanne LaChapelle Design
• Kym Nelson, President & CEO, The KLEW Co.
• Valerie Newell, Managing Director, RiverPoint Capital Management
• Christine Schoonover, Director of Business Development, Huff Realty

The third annual WE Celebrate awards will be held Thursday, Dec. 11, 2008, from 8-10 a.m. at the Hyatt Regency Hotel in Downtown Cincinnati.  

For more information on the event or to view finalist in all categories >

84% of customers share their bad experiences with others

A recent e-commerce survey showed that some 41 percent of online adults said they would switch to a competitor or abandon a transaction entirely if they experienced an online transaction problem. In addition, four in five online adults who experienced problems — or 84 percent — share their experiences with others both online and offline.

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Does Your Marketing Measure Up?

While marketing has become more measurable, the focus has been on 
results, not costs. When costs are discussed, standards vary from 
channel to channel, making comparisons impossible. In a struggling 
economy, all costs must be included in your analysis for sound 
decisions. 

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Twittertise

Twittertise allows you to advertise on Twitter and track the success of branded communications with your customers.

Using Twittertise you can schedule your communications on Twitter and using URL tracking technology measure the effectiveness of your traffic driving techniques on the platform.

49% of marketers set their PPC budgets too low and burn through that money too quickly

5 Tactics to Defend Requests, Add Flexibility, Boost ROI for SEO

Planning a search marketing budget is a challenge. The elastic nature of cost-per-click pricing, plus continual changes in competition levels and the effectiveness of targeted keywords, can overwhelm your best spending expectations.

Don’t miss the five tactics for the budgeting process

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PODCAST: New Test Results for Email Send Times

Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience.

That’s why it is eye-opening to chat with Hunter Boyle, Managing Editor, MarketingExperiments. He recently tested sending emails at the brink of dawn and in the wee hours of the morning.

Among the intriguing things he learned:

- Emails sent before 9 a.m. dramatically lift clickthrough rates.

- Early-bird execs on the East Coast respond to email before their workday begins.

- Time-zone segments are worth testing for marketers with international lists.

Listen to the podcast > 

(The podcast is just under ten minutes long)

How to Avoid Gridlock in Web Traffic Analysis

You’ve launched an online campaign. Now how do you measure its success?
Despite all the data that can be sliced, diced, scrutinized and parsed,
the process of tracking what’s working — and what isn’t — doesn’t have
to be overly complicated. If you set a clear, reasonable objective and
have a system in place to measure a campaign’s success, the process
doesn’t need to be a daunting one.

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Influential Women of Web 2.0

We’ve heard the stats before — only a quarter of those involved in computer and mathematical occupations are women. And yet, in the ever-evolving world of Web 2.0, women have often been pioneers, redefining the way we interact online. We tracked down the most influential. Our list wasn’t chosen by star power, nor by career altitude. Rather, we feature the biggest innovators

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Top 10 IT Trends for 2009

Given the current state of the economy, technologies that IT organizations can count on to drive down costs and increase overall efficiency are topping the list of most important for 2009. Unfortunately, a lot of technology companies may go under in 2009, which may account for why there is so much interest in Microsoft’s offer to fund startup technology companies. In the meantime, if you’re not moving to quickly get your IT house in order for 2009, you might be living on borrowed time.

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