12.3.08 ExecuNet Networking Meeting with John Eckberg

If you’re a senior level business professional who is in career transition or anticipating a career transition  – the following invitation to the December 3rd Cincinnati ExecuNet networking meeting may be of interest:

 

Centennial, Inc. would like to invite you to attend the December 3rd Cincinnati ExecuNet networking meeting, where you can connect with other senior level professionals in career transition, as well as hear from LinkedCincinnati Member John Eckberg – journalist and author of several books, including The Success Effect: Uncommon Conversations with America’s Business Trailblazers 

For additional details or to RSVP >

Shopping Online but Not Alone

It’s no fun shopping alone. That’s the theory behind social shopping, a 
trend that combines social networking with e-commerce. It’s a trend 
that’s coming into its own as increasing numbers of online shoppers turn 
to the sites for fun, companionship, and camaraderie with other 
shoppers. 

Read full article >

How Emotions Drive Customer Choices

Marketers often ignore a critical measurement — customer attitudes and 
emotions — when examining customer behavior.

This critical measurement can hold the key to insights that can drive the best kind of marketing – presenting the right message and offer to the right people at the right time. 

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Homepage Product Launch Test Produces Some Surprising Results

Optimizing tactics is critical to successful online marketing. Check out how an eretailer tested the idea of including a new line of products on their homepage to see how it would affect *overall* conversion rates. 

The two-part test showed surprising results: Conversions took a sizable jump for one segment while the other segment went south. Includes a pair of big lessons learned and creative samples.

View test results >