Generate Leads with Social Media Strategy

December 9, 2008

Can a social media strategy boost your lead generation effort? Absolutely. Read this Case Study.

A technology marketer at a startup firm needed an immediate, cost-effective way to reach their niche audience and bring qualified visitors back to their website. They tested and measured activity from several social media channels to help fill up their sales funnel with prospects.

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Give ‘Oomph’ to SEM: Optimize Your Landing Pages with Simplicity

December 9, 2008

A landing page is critical to converting leads. Every word, image and design element on the page can have an impact on responses.

Check out how a marketer for a financial company performed a split test to optimize their landing page. Their tests sparked a significant lift in SEM results.

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