WEBINAR: How to Develop a Successful Social Media Strategy

Social media skill is a “must have” component in the savvy marketer’s toolbox. Easier said than done, right? In this one-hour webinar, author and social media expert, Dave Evans, will cover the practical steps that you can take when developing the social dimensions of your overall marketing program. Whether you are part of a Fortune 500 firm, run your own business, or lead the outreach effort for a non-profit organization, you’ll find value here as Dave dives into readiness, planning, execution, and measurement.

Date: Monday, December 15, 2008

Time: 3:00 PM EST  

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Social Media Outsourcing

The familiar social media paradigm of “Listen … Learn … Engage …  Earn” has a correlative imperative: “Publish or Perish,” and enterprises probably need to find someone else to do the job for them. But be really careful about whom you select.

Customers and potential customers are communicating via social media like wikis, forums, blogs, newsgroups and message boards. Joining the conversation may be worth your while — but who to put in charge is not a decision to be taken lightly.

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Tightening Budgets Mean a Rough Ride for IT

Industry analysts say the technology sector needs to brace for a tough quarter and year with the U.S. in a recession. The questions at this point are how deep it will be and how long it will last.

 

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