Keep in Touch With Customers – but Not Too Much

Have you noticed your inboxes are filling up faster lately with promotions from businesses desperate to get your attention? If you’re like me and getting bombarded with multiple promotions, then your first inclination is to just tune them out, click delete and move on to the business of the day.

It seems like a simple solution just to e-mail customers more often, but that’s the opposite of what you should do.

1. Take Their Pulse.

2. Have a Dialogue With Your Customers.

3. Co-host an Event With Another Local Business.

4. Do Good and Drive Business to Your Business.

In difficult economic times, your business survival depends on strong customer relationships. It’s not how often you communicate with customers — it’s the richness and quality of those communications that’s important. Your goal is to establish the strongest relationships with your customers no matter what the economy looks like at the time. If you build and nurture those relationships, they will come.

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Win Friends and Twinfluence People

In the last year or so, microsharing service Twitter has grown by leaps and bounds, in terms of both popularity and usefulness. Regardless of the precise companies or services that become the most popular in the future, forming and utilizing decentralized social networks through microsharing is most likely here to stay, because it is fun and useful.

But the lack of structure, bounty of third party applications, and global sources of expert advice can also be daunting to newbies. So, for those who are new to Twitter, here are 10 things I’ve learned about winning friends and twinfluencing people:

Be unique, but be yourself

Participate in conversation

Provide value to a community

Attract loyal followers

Mix microsharing with other outlets

Find the influencers

Become an authority

Be creative

Always have fun

There aren’t any secrets. You get out what you put in. Work hard, add value, and don’t rest on your laurels. Note what’s happening in the news, and in life. Always evolve; adapt to your environment. Embrace trial-and-error and a spirit of lethal generosity. Take risks. Be surprising. Be awesome.

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