New website to check out

LaChapelle Design would like to share its newest client site to go live . . .

 

Asheville Loft Downtown showcases a long-term rental loft in Asheville, NC.

This one-of-a-kind contemporary, 1400 sq.ft. loft condominium has to be seen.  The loft has been featured in Electronic House magazine for its custom-designed audio and video system.

Each room has outstanding features creating a sophisticated yet comfortable environment.

The site is created using WordPress for easy content management.

Lessons In Online Branding: Valuable Doesn’t Always Mean Directly Measureable; Models Aren’t Always Right

Many advertising executives, have made the argument that even with all the exciting, sophisticated measurement capabilities available online, there are still some significant limitations for advertisers with respect to calculating a hard ROI on every impression. Brand marketing fundamentals remain critical to overall marketing success, even online. 

One of the strongest examples of “valuable does not necessarily mean directly measureable” can be found in a piece of research recently published by the Atlas Institute. The study concludes that about 60% of all paid search clicks are on branded terms. That number is simply astounding.

As we improve online brand measurement capabilities, we will learn more and more about exactly how much that difference will be worth at the cash register, but we certainly shouldn’t ignore the obvious value here in the meantime.

The other just as important and also equally inescapable conclusion is that marketers who only spend on search are losing potential sales to those marketers who use the full funnel.

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5 Article Types a Business Blog Should Not Contain

A blog is the most common social tool by which we try to connect with others or interact with our customers or market our products and/or services. Blogs can be personal or meant to represent our business in front of our clients. In this article we will concentrate on business blogs and what type of articles you should not write under any circumstances on your business blog.

1. Don’t write articles that talk bad things about your competition or a similar product from your competition

2. Don’t write articles that start with “sorry for not posting lately” or “this is my first time when doing this so be gentle with me”

3. Don’t write articles in which you are saying “my opinion on this is…” or “what I think of …” or “I think that…”

4. Don’t write articles that depicts small talk – “what I did this morning and what I had for breakfast” kinda thing -

5. Don’t write articles that are not related to your market niche 

A business blog should represent a company, its products and services and help the marketing process. It should not be about personal things and personal opinions. It has to be all about the company and what they are trying to sell.

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Ask for Too Much Information, Watch Customers Flee

The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it’s clear that small online retailers will face an uphill battle over the next several months.

The good news is, e- commerce may be the one bright light in an increasingly dismal world of retail, and there are steps retailers can take to improve profits online. 

People want to buy from the companies they know and trust. Strong, trustworthy privacy practices will give your company the tools it needs to build brand equity and customer loyalty.

• Don’t gamble with privacy.

• Carefully navigate targeting methodologies to hold on to your current customers.

• Make your privacy statement both easy to read and easy to find.

• If a breach occurs, respond immediately.

• Be respectful when using social networks. 

• Leverage your reputation. 

By knowing and implementing the best practices for Internet privacy, smart businesses will have a better chance to differentiate themselves in a tough economy

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If You Don’t Have Customers’ Trust, You Won’t Get Their Money

The current economic environment has consumers tightening their purse 
strings, carefully scrutinizing each dollar they spend. Scaling back on 
expenditures, including investments, they’re not taking any chances with 
the money they do have. There is little trust in the economy or the 
future. 

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