Being Local Replaces Going Global

Much ink has been spilled about how the world is shrinking. But local brands still account for the overwhelming majority of consumers’ purchases — a fact brands ignore at their peril.

Proven brands that many people think of as global, like McDonald’s, have learned that in order to succeed they need to adapt their products and their marketing activity to suit local tastes.

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Redesign of COAST website

Make sure to check out the Coalition Opposed to Additional Spending & Taxes (COAST) redesigned website.

The website redesign was part of an overall branding effort. The organization is looking to recruit more members for their mission of limiting the increase in taxes and spending to within the rate of inflation and stopping the abuse of power by government officials throughout Ohio.

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