In the world of social media marketing, Facebook is king. You hear a lot about Twitter, but comparatively speaking, Facebook represents a much larger and more mature platform for marketing your business. Of course, smart companies will utilize any number of social networking sites to promote their products. But, if you are a small or medium sized business and only have resources to focus on one, you should strongly consider Facebook.
Here are five reasons why Facebook is better than Twitter for promoting your business:
1. Community / Size
As popular as Twitter has become, Facebook has a vastly larger audience. According to Compete.com, Twitter has a monthly visitor total of about 22 million users. Facebook weighs in at about 122 million users.
2. Analytics
If you decide to sink your time and resources into establishing a presence on a social network (either Facebook or Twitter) you are going to want to make sure you’re measuring your return on investment.
3. Viral Promotion
In a sense, social media marketing is about giving your fans a platform to talk about you in a positive way.
4. Advertising Platform
Any business owner can create pay per click advertisements on Facebook to promote their business page or events.
5. Facebook Connect API
Finally, Facebook offers web developers the ability to extend their own web sites into the Facebook platform.
Again, the most savvy internet marketers will find ways to use a mix of social networking sites to get their message out, but Facebook is by far the most mature and largest social network for marketing and advertising. If you are a business owner you should definitely sign up to Facebook and create your own Facebook business page today.
