Is It A Good Tweet Or A Bad One?

November 29, 2008

Measuring the impact of Twitter is both qualitative and quantitative.  It needs to be thought of as a discussion with your company or brand — and not just a marketing channel.  As many companies are learning, the conversation about your brand is going to happen with or without you.

Since Twitter allows its users to express themselves in what many refer to as the “twittersphere,” you are bound to find other Tweeters who are either enthralled or enraged with something that your organization is doing (or not doing).

If you aren’t convinced yet, just go to search.twitter.com and browse around. You might just find a wakeup call when you learn what folks are discussing.

Read full article >

Join Twitter >


Suzanne LaChapelle named finalist in Women Entrepreneur of the year

November 25, 2008

The Cincinnati USA Regional Chamber presents WE Celebrate, an awards event honoring women and women-owned businesses for their achievement, innovation, social responsibility and mentoring.

Women of the Year – Entrepreneur

  • Suzanne LaChapelle, President, Suzanne LaChapelle Design
  • Kym Nelson, President & CEO, The KLEW Co.
  • Valerie Newell, Managing Director, RiverPoint Capital Management
  • Christine Schoonover, Director of Business Development, Huff Realty

The third annual WE Celebrate awards will be held Thursday, Dec. 11, 2008, from 8-10 a.m. at the Hyatt Regency Hotel in Downtown Cincinnati.  

For more information on the event or to view finalist in all categories >


84% of customers share their bad experiences with others

November 25, 2008

A recent e-commerce survey showed that some 41 percent of online adults said they would switch to a competitor or abandon a transaction entirely if they experienced an online transaction problem. In addition, four in five online adults who experienced problems — or 84 percent — share their experiences with others both online and offline.

Read full study >


Does Your Marketing Measure Up?

November 25, 2008

While marketing has become more measurable, the focus has been on 
results, not costs. When costs are discussed, standards vary from 
channel to channel, making comparisons impossible. In a struggling 
economy, all costs must be included in your analysis for sound 
decisions. 

Read full article >


Twittertise

November 24, 2008

Twittertise allows you to advertise on Twitter and track the success of branded communications with your customers.

Using Twittertise you can schedule your communications on Twitter and using URL tracking technology measure the effectiveness of your traffic driving techniques on the platform.


49% of marketers set their PPC budgets too low and burn through that money too quickly

November 19, 2008

5 Tactics to Defend Requests, Add Flexibility, Boost ROI for SEO

Planning a search marketing budget is a challenge. The elastic nature of cost-per-click pricing, plus continual changes in competition levels and the effectiveness of targeted keywords, can overwhelm your best spending expectations.

Don’t miss the five tactics for the budgeting process

Read now>


PODCAST: New Test Results for Email Send Times

November 17, 2008

Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience.

That’s why it is eye-opening to chat with Hunter Boyle, Managing Editor, MarketingExperiments. He recently tested sending emails at the brink of dawn and in the wee hours of the morning.

Among the intriguing things he learned:

– Emails sent before 9 a.m. dramatically lift clickthrough rates.

– Early-bird execs on the East Coast respond to email before their workday begins.

– Time-zone segments are worth testing for marketers with international lists.

Listen to the podcast > 

(The podcast is just under ten minutes long)