We want to hear from you about blogging . . .
Sun Microsystems CEO Jonathan Schwartz accepts blogging wholeheartedly . . . ” I communicate. My number one job as a leader of a company is to communicate. You used to communicate by being the celebrity CEO, you flew around and spoke with heads of state, and got local media to cover it, and got your message out in an inefficient and environmentally irresponsible way. ” Sun’s CEO also uses his company blog to communicate with the more than 32,000 Sun employees. When they have questions about business decisions, Jonathan can respond to both the company and the marketplace via his blog.
How are you using your business blog?