Test Content to Create Best Layout to Boost Email Revenue

SUMMARY: Mixing educational content with product promotions to boost sales is common. But where you place the content in your email design can make a difference.

Check out how an eretailer tested placements for informational and promotional content in their email layout. In three simple steps, they increased email revenue by 15% and lifted conversions and clickthroughs.

Read article at Marketing Sherpa until November 12 >


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