Social Media Outsourcing

The familiar social media paradigm of “Listen … Learn … Engage …  Earn” has a correlative imperative: “Publish or Perish,” and enterprises probably need to find someone else to do the job for them. But be really careful about whom you select.

Customers and potential customers are communicating via social media like wikis, forums, blogs, newsgroups and message boards. Joining the conversation may be worth your while — but who to put in charge is not a decision to be taken lightly.

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