Blogs Find Favor as Buying Guides

While the rise of blog readership in recent years is no secret, the power of blogs to influence what people buy is less established. But as a recent study reveals, that power is significant — so much that a majority of blog readers say blogs are useful when they make purchases.

Half of blog readers said blogs were useful when they were considering what purchases to make, and more than half of that group said they looked at a blog just when they were about to buy something.

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