Before you run out and fire everyone or slash the budget to the point that stamps are rationed by the CEO, consider something else. Marketing is essential to promoting your ideas, and even in a recession, promoting your ideas is a powerful tool for doing business now and down the road.
There are three things that marketing — alone or in conjunction with sales — can do to help you make the downturn as shallow as possible for your bottom line.
1. Spreading your thought leadership
2. Showing your customers that you are involved in their success
3. Building communities that will drive your inevitable upturn