Blogging As A Small Business Marketing Strategy

January 13, 2009

Blogging is one of the most effective ways to brand your business. And, this is really what a blog is for. 

Your corporate blog can be used to talk to you audiences about what’s happening in your business. So you can use your blog to inform them about issues, what’s going on with your company, and new products and services your company offers. 

Tell Stories That Excite Your Clients There are three types of stories you should be writing:

    * Success Stories

    * Problem Solution Stories

    * Testimonials

These prove to be the most effective because they demonstrate several concerns readers of you blog are looking for — solutions.

Success Stories. When one of your clients has some measurable success with a product or service you sold them, blog about it. This shows prospects your wares have value.

Problem Solution Stories. These are your typical case studies, where you explain a problem one of your clients had, the steps you took to solve it, and the tools used. Included is an explanation of the results your solution produced. This demonstrates value to prospects experiencing similar issues.

Testimonials. If your clients and customers are happy and tell you about it. Capture that in words. Prospects put more trust in what others say about your company.

Besides using these three story types to drive business to you website and customers into your business, use your corporate blog to inform your audience about trends affecting your industry and potentially your customers.

Ad-ology released a new study this week. In it the data is telling:

    * 26% of small businesses plan to spend more on online and direct advertising.

    * 60% plan to spend about the same from last year in 2009.

With blogging you have the opportunity to tell stories of success. You have a platform to show your company has that been-there-done-that experience, and you have the opportunity to collect and publish testimonials, vastly increasing word-of-mouth and referral rates to your company.

Read full story >