Businesses turn to social networking sites for marketing

January 25, 2009

More and more businesses are seeing the value of incorporating social networking Web sites — no longer just the domain of college students — into their overall marketing plan.

Social media sites, such as Facebook, MySpace and LinkedIn, offer ways for users to blend communication with friends and businesses seamlessly. With the exception of paid advertising spots and certain applications, it is free to set up pages on the sites.

Businesses are finding ways to interact with clients through video, blogs, messaging and more.

Using social media isn’t the best option for every company. But when it works, it can be powerful, and inexpensive.

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Social Networks Are the New Web Portals

January 25, 2009

To be sure, social-networking sites like Facebook, like the portals before them, aggregate services to provide one-stop shops for Internet users. But they’re competing, too, in a race to provide a social context for Web usage generally. Facebook Connect and MySpaceID are new tools that offer users a way to make their social networks portable.

Social networking sites are  growing at exponential rates and attracting users of all ages.

Facebook’s fastest-growing segment is users over 25 years of age. 

LinkedIn, the business-oriented social networking site, claims more than 30 million active members with an average age of 41.

As social meta-Web emerges, the players that own and harness social applications will radically reorganize and reshape the Web in ways we can only imagine today, and that will profoundly alter our experience of the online world.

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