More and more businesses are seeing the value of incorporating social networking Web sites — no longer just the domain of college students — into their overall marketing plan.
Social media sites, such as Facebook, MySpace and LinkedIn, offer ways for users to blend communication with friends and businesses seamlessly. With the exception of paid advertising spots and certain applications, it is free to set up pages on the sites.
Businesses are finding ways to interact with clients through video, blogs, messaging and more.
Using social media isn’t the best option for every company. But when it works, it can be powerful, and inexpensive.