To be sure, social-networking sites like Facebook, like the portals before them, aggregate services to provide one-stop shops for Internet users. But they’re competing, too, in a race to provide a social context for Web usage generally. Facebook Connect and MySpaceID are new tools that offer users a way to make their social networks portable.
Social networking sites are growing at exponential rates and attracting users of all ages.
Facebook’s fastest-growing segment is users over 25 years of age.
LinkedIn, the business-oriented social networking site, claims more than 30 million active members with an average age of 41.
As social meta-Web emerges, the players that own and harness social applications will radically reorganize and reshape the Web in ways we can only imagine today, and that will profoundly alter our experience of the online world.