3.5.09 Power Networking event

February 27, 2009

Spring is around the corner and it’s time to turn a new leaf. Time to renew past relationships and begin to cultivate new ones. Find new life in those networking events that you may have sworn off during the cold winter months. Do you have a game plan , are you making productive connections, do you know the treasure you are hunting for ?

Join us as Beth Bullock, Community Director of Legacy Connections, shares some ideas for making connections that last and lead us to the treasure we all are in search of… new business and lasting relationships that grow and prosper.

Thursday, March 5th
Hosted @ Neal’s Remodeling Showroom
7770 East Kemper Road
Cincinnati, Ohio 45249
refreshment provided

Feel free to bring a friend and don’t forget your business cards.
Please RSVP to RSVP@TheWomensCircuit.com


7 Tips of How to Write Good Blog Titles

February 27, 2009

Every blog post has a title. It doesn’t matter how good or how bad you are creating the title of your article in the end you’ll end up with something. What I’m trying to stress out in this article is the importance of a well written title and it’s big role in obtaining better Google ranking and also being the main element that could make the readers click on your article. That’s right : the title is the most important element of an article. Learn how to create a good one and you solved the biggest part of the equation and that is getting people to click on your content.

Why the title of an article plays such a big role
Now days many blog readers don’t even go to the blogs they like : they simply have RSS readers and receive the titles and a snippet from the latest articles on every blog they are tracking.

What is the purpose of the title
Simply put, a title should determine the reader to click on the article and read the first paragraph. This first paragraph is also called the introductory paragraph in which you basically create a small summary of the entire article. So in essence what you express in the title should be also found in your first paragraph.

7 Rules of thumb for great titles

You can create the most extraordinary article in the world containing the secret of the holly grail. If you can’t create a proper title for your article that would rise people’s curiosity your article will just be one of the millions that appear every day.

1. Promise some kind of benefit( State clearly what you offer)

2. If possible begin with a number : starting with a number will transmit a clear thing about how many things you can learn if you read the article.

3.Your titles should transmit something different : in some way you’ll have to create an interesting title

4. A call to action title : if you ask people to take an action , to do something and you also promise a benefit

5. Use the words that get readers click : there are certain words that will increase your chances of getting your title to be clicked.

6. If possible use the name of a well known person that is in some way related to the theme of the article: that is something that can get your article to be read.

7. How to or How not to articles : using both the positive as well the negative form of this type of articles can let you explore different angles and sometimes a how not to … could be more interesting.

Read full article >

Improve email marketing ROI

February 26, 2009

Email marketing is one of the most effective forms of marketing used today.

• Deploys quickly
• Offers immediate and highly measurable results
• Enables advanced customer segmentation and personalization
• Delivers high ROI

But achieving optimal results from your email marketing programs requires experience, planning and advanced technology. Key factors to ensure success:

  • Reviewing past programs
  • Planning
  • Re-engaging customers
  • Building your list
  • Increasing deliverability
  • Analyzing metrics

If you want to know more about how email marketing can work for you, contact us >

When Calculating Twitter’s ROI, Don’t Forget Its Change on Organizations

February 26, 2009

Social Media Isn’t Just a Marketing Tool but an Efficiency Driver

What’s the bigger idea: social media as marketing stimulus or social media as a way to innovate business processes?

Every brand manager or CMO should recognize that it’s both — and in a disruptive economy, you need to take advantage of both outcomes. And when the potential dividends of a marketing effort include changes to a company’s process, we need to rethink the entire notion of ROI.

This isn’t an easy task, as marketers typically leave things such as organizational strategy and technology implementation to other stakeholders — keeping lines cleaner and allowing marketers to focus on, well, their areas of focus. You let technology folks do technology, quality folks do quality and service folks do service.

But social media softens the silos. It’s hard to turn over a rock in social media, dip your toe into Twitter or comment on someone’s blog without rethinking the fundamentals of a firm’s organization, product development and even listening infrastructure. Such firsthand experience begets inspiration. Inspiration powers change. And change is needed more than ever before as we’re asked to contract our resources.

Social media and communication
Social media, at the end of the day, is about reinventing communication. Executed wisely, it’s a new covenant of interaction between consumer and consumers, and, more recently, consumers and business.

Across the social-media airways there’s no shortage of inspired thinking about what’s possible. At a time when organizations are under intense pressure to reinvent themselves — to take lemons and make lemonade — it might be the right time to focus our efforts, even for a moment, on the overall “business process” equation. That’s probably the easiest and most obvious way to demonstrate ROI around all of these efforts.

Read entire article by Pete Blackshaw >

79% of blogs are scanned, not read

February 26, 2009

Blog writing must address short interest spans and writing machine readable copy to scale.

Nielsen Norman Group ’s research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read word-by-word.

For your website to be effective your text must be scannable. Jacob Nielsen offers this advice:

  • highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
  • meaningful sub-headings (not “clever” ones)
  • bulleted lists
  • one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
  • the inverted pyramid style, starting with the conclusion
  • half the word count (or less) than conventional writing

Read full article >

Build a Small Powerful Network on Twitter

February 26, 2009

So, what if you had the templates to building a small but powerful network? Here’s some ideas on this:

1. First, think about your goals in 2009. Build the network with two purposes on mind: how you can achieve your goals, and how you can help others achieve theirs.

2. You need authentication in a network. Start with a blog as a home base. Make it such that your about page tells people lots about you.

3. It doesn’t hurt to have a picture of YOU on the blog, as this will deal with building a trusted network.

4. Start a Google Doc spreadsheet with the following fields: name, twitter ID, cell, capabilities, notes. Think of this as your routing table, your database of records of where resources reside.

5. Ask some probing questions on Twitter. If no one responds, ask again. See if there’s interest out there. What you’re doing at this point is sending out a signal that you’re looking for resources.

6. Use Twitter Search to find some like-minded people. Work at this. Try all different kinds of queries until you find the right response.

8. Send @ messages to these types of people. Ask them if they want to talk about collaborating.

9. Invite them to your document, if you want. Let them share the resources. Get them into the mix.

10. From here, collaborate. Figure out how you can helpful. Understand each other’s needs, and share the resources. Try to build your goals and businesses together.

In 2009, you need your networks. It is not a solo act.

Read full article >

Create a Twitter Following

February 25, 2009

There are implications beyond vanity to having a large Twitter fan base.

This illustrates the practical implications of a large following on Twitter. Here’s how to get it:

  1. Follow the “smores,” or social media whores.
  2. Send @ messages to the smores.
  3. Create an effective avatar.
  4. Follow everyone who follows you.
  5. Always link to interesting stories and pictures.
  6. Establish yourself as a subject expert.
  7. Incorporate pictures and other media.
  8. Use the right tools.
  9. Repeat your tweets.

Ask people to follow. That’s right: Just come right out and ask them.

Read full article >