Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. You can’t pitch hay with a shovel, and you can’t dig a ditch with a pitchfork. Here are some serving suggestions for a set of social media tools. The actual applications will change, over time, because technology does that. But the basic functions should evolve a little more slowly.
Listening – In social media, as in life, listening is twice as important as speaking. Online, the tool for listening is a news reader.
Speaking – Blogs and podcasts and videoblogs and Twitter and dozens and dozens of other tools exist for speaking.
Community – Social networks abound.
Rich Media – For content creation beyond blogging,