Social Media Starter Pack

Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. You can’t pitch hay with a shovel, and you can’t dig a ditch with a pitchfork. Here are some serving suggestions for a set of social media tools. The actual applications will change, over time, because technology does that. But the basic functions should evolve a little more slowly.

Listening – In social media, as in life, listening is twice as important as speaking. Online, the tool for listening is a news reader.

Speaking – Blogs and podcasts and videoblogs and Twitter and dozens and dozens of other tools exist for speaking.

Community – Social networks abound.

Rich Media – For content creation beyond blogging,

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