20 Usability Tips for Your Blog

1. Pick a topic for your blog – Pick a general topic you are passionate about, and stick with that focus as you post.
2. Encourage comments – Allow comments, and respond to comments.
3. Make it easy to subscribe – Make it easy to subscribe to your feed by placing an orange RSS button in a highly visible location.
4. Include an About page – Include an about page to let people know more about you.
5. Present your ideas visually – In this culture of scanning and clicking, long blocks of text aren’t read.
6. Keep posts short and to the point – Keep the text in bite-sized chunks that readers can quickly consume
7. Use subheadings for long posts – If you do post long, use subheadings to break up the text.
8. Link abundantly – Links increase readership and let others know you’re writing about them.
9. Make headlines descriptive – Avoid vagueness and ambiguity in headlines.
10. Archive by topic – Archive your posts by topic rather than date.
11. Include a list of related posts beneath each post – Many users find your site by searching for specific information.
12. Allow users to contact you offline – Readers may want to contact you offline with a question or comment.
13. Present your real viewpoint – Readers enjoy the personal aspects of a blog.
14. Write for your future employer – A blog can be a dangerous tool, and you should know that your future employer, and possibly your current employer, will read it.
15. Include a Top Posts section – Once your classic posts leave the home page, they’re often buried in your site.
16. Provide an index – Much of your site’s traffic comes from search engines.
17. Get your own URL and match it to your blog’s title – If your blog title doesn’t match the URL, it will be harder for users to remember the location of your site.
18. Include a Recent Posts section in your sidebar – A recent posts section in your sidebar provides an at-a-glance index for your latest posts.
19. Reward commenters for commenting – This is a simple way to create your own community of readers with similar interests.
20. Post often – Posting regularly to your blog, such as daily, every few days, or every week, will change your experience of blogging.

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