GENERATION G captures the growing importance of ‘generosity’ as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers. ~

How do you reach these people ? The key is to continue providing value, while allowing for more personal interactions that lead to trust.

With social networking, you can expand your generosity by:

  • Sharing relevant content from other sources, not just your own.
  • Finding stuff to share that gets people jazzed up or makes their day.
  • Confiding in those who follow you, thereby building a stronger bond.

You’ve got to be a real person when networking online. Put a human face on the “expert” and you’ll enjoy more success. But don’t forget value though, because even when revealing more about yourself, it’s still about them at some level.

Sharing via social networking can certainly help you achieve the status of generous. It’s a lot of work to find interesting stuff to share multiple times a day. The downside is without your own authoritative content, you’ve only demonstrated expertise in finding and sharing cool stuff.

Read Generation G report >


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