In this down economy, there is a shift happening away from in-person meetings, and businesses are turning to online events to shorten their sales cycle and increase their reach . If you don’t have webinars as part of your online marketing mix, you are missing out on a valuable opportunity—and losing your competitive edge.
Here are the top 7 strategies for hosting a successful webinar:
1. Give people a good reason to log on.
2. Use an agenda.
3. Plan your audience interaction.
4. Make it short and sweet.
5. Use visual aids.
6. Demo your product.
7. Follow up.