The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can’t see who is coming in and browsing around. You don’t know much about the people reading you. How can we develop a rough profile of all these individuals?
It is helpful to analyze and construct a general profile of your audience, however shifting it may be, because it provides you with information that will allow you to better improve your content scope, site usability, conversation rate or marketing campaign.
Depending on the stats tool you’re currently using, you can get a lot of information on how visitors are using your website, where they come from and what they are looking at.
1. Visitor loyalty, bounce rate, recency, time on site.
2. Visitor Location.
3. Visitor search terms/keywords.
4. Traffic source.
Instead of only looking at them at each single point in time, it makes more sense to regularly study them to see how they trend over the lifespan of your site or the course of a marketing/ad campaign. On the whole, they will give you a good idea of what users want and what draws their attention.
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