Facebook’s New Public Profiles: Good for Businesses, Bad for People

Over the past couple of days, Facebook has been rolling out a revamped home page to all its users which delivers several major changes including real-time updates, new filtering controls, a new share box (called “the Publisher“), and an area that highlights some of the more important updates from your stream. For public figures on Facebook, the biggest change was the revamp of Facebook Pages. Now called “Public Profiles,” these pages are supposed to act more like personal profiles – they can even update the News Feed. However, that alone stands as the only major change of note to these company-centric locales on Facebook. In almost all other ways, pages remain static, broken, and difficult.

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