HOW TO: Build Your Personal Brand on Facebook

With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends.

The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria. You will be searched on Facebook by potential dates, managers, and teachers, so use common sense in determining how you want to represent yourself. You are what you publish and first impressions are everything.

A guide to building your personal brand on Facebook
1. Know your audience
2. Decide on your branding strategy
3. Set your privacy settings
4. Fill out your profile completely
5. Import contacts and grow your network
6. Update your status
7. Start a group or a page
8. Join or start an event in your area
9. Link out to your Facebook profile
10. Feed your social networks

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