10 Principles for Bad Times That Work in Good Times, Too

Even if you’re not in the midst of a bailout, bankruptcy or a merger, chances are this “Great Recession” has created turmoil and uncertainty in your business. Smart marketers must always keep one eye on the future and not forget what it is they want to create for their companies.

Here are 10 principles for managing, marketing and motivating in a recession that work equally well in good times and bad. Read full Ad Age article >

1. ADAPT

2. MOTIVATE

3. FOCUS EFFORTS

4. STAY TRUE TO YOUR VISION

5. COMMUNICATE

6. INNOVATE

7. SEIZE NEW OPPORTUNITIES

8. INTEGRATE MARKETING

9. RETAIN CREDIBILITY

10. INSPIRE CUSTOMERS

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