Top 10 Reasons Your Company Probably Shouldn’t Tweet

Mainstream media has gone ga ga about Twitter, which grew more than 1,200% in the past year, doubled its members in the past few months and attained 14 million members in March, according to Compete.

Everyone and his dog seems to be tweeting, from CEOs, celebrities and not-for-profits to venture capitalists, banks, business services, government and, well, dogs (and cats and the random parakeet, too). Should your business be tweeting? Twitter is not for everyone. Here are the “Top 10 Reasons Not to Tweet.”

  1. You think using Twitter is a social-media strategy.
  2. Every tweet has to be approved by legal.
  3. You plan to use Twitter for nothing but broadcasting headlines or deals.
  4. You think a ghost tweeter for the president of your company is OK.
  5. You are not going to respond when people direct tweets at you.
  6. You think Tweeting as XYZ Corp. and using the company logo as your avatar might be a good idea.
  7. You think all that matters on Twitter is getting a lot of people to follow you.
  8. You want to protect your updates.
  9. You plan to track Twitter with Google Analytics.
  10. You think you can just jump in and start tweeting.

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