There is a massive demand for data related to social media. Where are users coming from? What topics excite them? These are questions that, when answered, can be the difference between a successful website and a failed social media campaign.
But social media analytics is young, and not many people know where to start. This guide is designed for that purpose: to help you get started with some of the best tools and habits so that you can effectively gather and analyze social media analytics.
1. Understand what you want to track
2. Optimize your existing analytics software
3. Add new analytics tools
4. Aggregate your analytics
5. Analyze and engage
This guide is only how to get started with social media analytics. Take the time to find great tools and to understand how each of the social media levers affects traffic and analytics data. But most of all, use the data to engage your audience. You can figure out what they’re looking for using social media analytics, so be sure to act upon the data once you’ve analyzed it.