Viral marketing has become a hip, low-cost way to reach a lot of people very quickly — with little effort. But as marketers, including giants such as Anheuser-Busch, Coca-Cola, and Procter & Gamble, slash ad budgets, “viral” needs to mean more than “free” and “fueled by prayer.” Making an idea contagious isn’t a mysterious marketing art. It boils down to a couple of simple rules.
1. It’s emotional
2. It’s often a small favor
3. A trigger is an environmental reminder to talk about an idea.
If you want people to talk about your product or service, you need to ratchet up one of these three traits.