53% of interactive marketers expect their budgets for social media marketing to increase

The survey of 145 interactive marketing professionals suggested companies will focus more on customer engagement in 2009

Highlights from the report include:

  • 53% of interactive marketers expect their budgets for social media marketing to increase as a response to the recession.
  • Social media budgets remain miniscule compared to the rest of interactive marketing. Three-quarters of marketers say their social media spend is $100,000 or less over 12 months.
  • Social media is not yet a marketing line item. 45-percent of marketers say their social budgets are determined as needed and 23-percent say they scrape together funds from wherever they can find them.

Only 25% of companies are spending more than $100k a year on social media and it’s not yet a line item? Reminds me a lot of search engine marketing circa 1999. If you spend peanuts on social media, you’ll get…peanut butter–not filet mignon–when it comes to seeing results.

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