The survey of 145 interactive marketing professionals suggested companies will focus more on customer engagement in 2009
Highlights from the report include:
- 53% of interactive marketers expect their budgets for social media marketing to increase as a response to the recession.
- Social media budgets remain miniscule compared to the rest of interactive marketing. Three-quarters of marketers say their social media spend is $100,000 or less over 12 months.
- Social media is not yet a marketing line item. 45-percent of marketers say their social budgets are determined as needed and 23-percent say they scrape together funds from wherever they can find them.
Only 25% of companies are spending more than $100k a year on social media and it’s not yet a line item? Reminds me a lot of search engine marketing circa 1999. If you spend peanuts on social media, you’ll get…peanut butter–not filet mignon–when it comes to seeing results.