While the recession may be hurting the search engines’ revenues, it’s apparently not having an affect on the spending habits of search marketers.
According to the latest UK Search Engine Marketing Benchmark Report from Econsultancy, search marketers plan to increase their spending this year.
- 55% of UK search marketers plan to increase their SEO spending this year.
- 45% plan to increase their paid search budgets
- 49% plan to include Twitter in their marketing efforts–up from 3% last year–and 65% are including Facebook.
- 48% are seeing an increase in ROI from their SEO campaigns (compared to 6% that have seen a decline) and for paid search, 43% have seen an increase (versus 15% that have seen a decline)