HOW TO: Plan and Promote Events With Social Media

Events, whether they are a local tweetup, a championship game or the world’s largest conference, can be notoriously difficult to plan, promote, and execute. But the end result can be amazing, and that is why we plan them in the first place.

Whether you need to work with organizers, generate buzz, or share post-party photos, social media should be a primary weapon in your arsenal. With the power to share comes the ability to spread the word, increase awareness, and accomplish your goals.

Step 1. Plan with social media tools

Step 2. Organizing and inviting

Step 3. Promotion and distribution

Twitter and Facebook should be your primary promotional tools – they are built for spreading a message.

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