How do you get your customers to do your marketing for you — and more effectively than you could ever hope to do it yourself? By giving them a great value proposition and making it super-easy for them to pass it on. No gimmicks, no tricks. Viral marketing is all about giving your customers what they really want — and really want to share.
Everyone talks about building an online community that drives “viral” marketing — but how exactly do you accomplish that? Viral marketing is not about setting up a forum and hoping people will come. It’s not about
launching the 3,009th Facebook application that will sink quickly into obscurity. It’s about driving a value chain and meeting a need. Users need to get something in return for what they put in.