Five Things You Should Know About Social Media ROI

Here are five things about social media ROI you should know:

1. Return on Investment is a financial metric.
2. Attempts to reinvent the acronym are counterproductive.
3. ROI in social media has a time dimension.
4. Linkage and correlations are important.
5. All ROI studies are custom.

We are in the very early stages in our ability to measure the ROI of social media. Not enough cycles yet. Case studies are limited but growing. The need to demonstrate a financial return on social media investment, if not here already, will be here shortly.

Read full article >

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: