10 Words to Use in Your Website Copywriting

Copywriting. It’s the backbone of your website. If you don’t use the right words, you’ll never convert your visitors into paying customers. So, stop focusing on those keywords for a minute, and start focusing on using these 10 results-driven copywriting words.

1. You–This is the most important word in your website copywriting.

2. Free–People love feeling like they’re getting something for nothing. More importantly, people online are wary of losing something to a scam.

3. Guaranteed–Again, online shoppers are more cautious than traditional shoppers.

4. Easy– People love easy.

5. New–New has always been an effective buzzword.

6. Proven–Of course, new means nothing if it isn’t proven.

7. Results– Your potential customers want to know what results they can expect with your product.

8. Save– It’s not always about saving money, especially if you’re marketing yourself as a top-shelf brand.

9. Maximize– Back it up with facts that show how your reader will “maximize” the benefit.

10. Benefit–Tell your readers how they will benefit from using your product.

Read full article >

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: