5 tips about conversations in social media that any marketer can integrate into their strategy for entering the social media space.
- Monitoring Pays Off
- Engaging Conversations
- Understanding the Power Community Members Hold
- Being Humble
- Creating Fans/Evangelists
Investing in social media conversations is very resource-intensive. However, conversing with the audience in a genuine manner, not with predefined marketing messages, can have great rewards.
There are no written rules or guidebooks when it comes to participating in social media. Several industry experts say it’s a lot like the golden rule: “Do unto others as you would have them do unto you.” While that’s a great rule of thumb about how to act and participate in social media, it’s a lot more about “giving without expectations.”
Companies need to give without expectations when entering into conversations in this space. It’s no longer about who’s controlling the messaging and marketing in any particular space. The most important thing that is forgotten when it comes to social media marketing: it’s a learning process.