5 Tips for Getting More From Social Media Marketing

August 27, 2009

1. Integrate
Feature links to your social media profiles in your email signature, on your business cards, in your ads, and as a standard block of copy in your weekly HTML email newsletter.

2. Amplify
Use your social media activity to create awareness for and amplify your content housed in other places.

3. Repurpose
Making content that appears in one form and twisting it in ways that make it more available in a another, or to another audience, is one of the secrets to success in our hyperinfo driven marketing world we find ourselves.

4. Lead generate
Effectively generating leads from social media marketing is really no different than effectively generating leads anywhere – it’s just that the care you must take to do it right is amplified by the “no selling allowed” culture.

5. Learn
Just listen and learn

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Additional Resources:

5 Tips for getting more from Twitter

5 Tips for getting more from LinkedIn

5 Tips for getting more from Facebook

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The 2009 Digital Hub Non-Conference

August 26, 2009

September 24-25, 2009
After phenomenal success in 2008, Cincinnati’s Digital Hub Non-Conference is back with a vengeance! The Second Annual event promises “bigger & better” in promoting our region as the Digital Hub it is – the Hub of “All Things Digital” in advertising, design, marketing, communications and public relations. In 2009, instead of a single group calling the shots, the event is being driven by numerous local professional groups, all with interest in the same Big Idea.

Become a speaker >

Become a sponsor >

Register >


76% of companies are now blocking social networking sites

August 24, 2009

Employers Crack Down On Social Networking, Web Surfing At Work
More than three-quarters of organizations now block social net sites

The Internet may be booming with new modes of entertainment and collaboration, but most companies are no longer letting their employees enjoy them during work hours.

According to new data collected by ScanSafe, which filters more than a billion Web queries each month, some 76 percent of companies are now blocking social networking sites — a 20 percent increase over the past six months.

More companies now block social networking sites than block Webmail (58 percent), online shopping (52 percent), or sports sites (51 percent), ScanSafe says.

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Corporations Accept Social Media Slowly

August 21, 2009

It’s been quite a year for Facebook. Not only has the social networking site taken the top spot as the largest social media site in the world.

According to Financial Times, Facebook’s monthly visitors consists of 340 million unique users on average, and Facebook claims that:

“…83 of the top 100 advertising spenders in the US, as ranked by the research group AdAge, use its site. This group includes Johnson & Johnson, Nike and AT&T.”

It’s fantastic that Facebook has been able to lure large corporate clients to advertise on the site. Most corporations were originally hesitant to advertise on social media sites for numerous reasons, including:

• No awareness/understanding of social media
• No social media strategy
• Perceived lack of control
• Stuck in traditional media mode
• Personnel are “over-worked”
• Don’t understand the benefits
• Fear of mistakes
• Will promote an overly casual or lenient work environment
• No ROI/measurability
For companies that have not yet made the leap, it is suggested that “slow” is a good speed for integrating social media into your advertising plans. Start with a blog on the corporate website, and use this as the base of your social media plan. As the blog is read by company employees, ask for feedback. Great ideas don’t always come from boardrooms.

Also realize that social media is based on a pull strategy. This means engaging in conversations with your target audience or consumers on a one-to-one basis, or one-to-few basis. Large companies are often viewed by outsiders as mindless entities run by automatons, but social media gives these companies the opportunity to develop an online personality (brand) that interacts with the rest of the community.

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6 Tips to Build Your Personal Brand on Twitter

August 20, 2009

Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service.

By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience.

1. Claim your Twitter handle

With Twitter continuing its meteoric rise in popularity, it’s no surprise that Twitter account names are starting to be treated like domain names.

2. Decide how you want to brand yourself

Before you start actively using Twitter, you need a strategy, and the first step in developing that strategy is to completely fill out your user profile.
Three techniques for branding yourself on Twitter:

1. Lead with your company

2. Mutual branding – More and more companies are realizing that their employees are on Twitter and that they can be tapped to help promote their initiatives. Some of these Twitter accounts are mutually branded, so that the avatar has the person’s picture and the corporate logo.

3. 100% personal branding


3. Become known as an expert or resource

Essentially, Twitter is a shorter and more viral form of blogging, so the same rules actually still apply, and by constantly writing or tweeting about your expertise on a specific topic, you’ll become known for it and people will gravitate to you and follow you.4. Establish a Twitter marketing planJust like with any other website or blog, just because you build it, doesn’t necessarily mean people will come.
Elements of a Twitter marketing plan:

• Email signature  can turn into a new follower.

• Personal/corporate website

• Blog homepage + posts:

• Email newsletter

• Presentations

• Business Card

• Article writing / guest blog posting

• Networking on Twitter

• Promotional products

5. Utilize third-party applications

There are literally thousands of Twitter applications out there, but only a few that can really help you build your personal brand.

Twellow

Tweetbeep

Tweetmeme

Hashdictionary

Ping.fm

Twitter Grader

Tweetlater

6. Form a Twitter “Mastermind Group”
Groups of individuals who are committed to helping each other and sharing knowledge amongst themselves.

Grouptweet

Twitter Groups

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6 Tips for Developing a Social Media Strategy

August 19, 2009

With the growing popularity of social media, many businesses feel they need to integrate it into their marketing mix, but most aren’t sure where to start or how to develop a plan. Social media is useful for many types of organizations, whether it’s a big brand or small business.

Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. This two-part article will cover the elements of a social media strategy and the steps to build one.

Social media has taken the institutional control of marketing and put it in the hands of consumers or the general public.

1. Research and Listen – Determine who your audience is and where they are online.

2. Building Relationships – One key benefit of social media is building relationships with your clients.

3. Identify Goals and Objectives – You’ll get much farther with social media marketing if you offer something of value first.

4. Develop your Plan – Map out your approach to delivering your products or services to satisfy the needs of your audience.

5. Social Media Tools – Make sure that you have solid, relevant content on your main Web site that you can lead visitors to when they want more detailed information.

6. Measure, Measure – Measuring can be a challenge, because the medium is conversational in nature. You can measure the number of your followers, or those who are participating in the conversation. You can measure Web traffic increases due to your social media efforts. You might gauge the tone of the conversation, and what percentage of participants was influenced by your involvement.

The key is to develop a strategy, identify your metrics for success, and set up your analytics to report if success happens or not. It’s up to you to be innovative on how you engage your audience with the many social media tools available.

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HOW TO: Use Facebook for Professional Networking

August 18, 2009

Ask anybody why they use Facebook, and most people will respond with reasons like staying in touch with friends, or being able to share pictures. Rarely does one’s professional life ever get mentioned when describing the social network. When it comes to business networking, LinkedIn tends to take all the thunder, and Facebook  is generally written off as a place just for fun. Yet, perhaps that’s a mistake.

Facebook, after all, has 250 million active users compared to about 44 million for LinkedIn, and even though the atmosphere is clearly not as focused on business, there are still a ton of opportunities for professional networking that business users would be remiss to pass up. Once you look beyond the obvious social features like sharing pictures and poking friends, there are plenty of ways to tap into the professional community on the world’s largest social network.

Here is how to setup your Facebook for professional use, how to find others to network with, Facebook features that work for professional networking, and ways to maximize the value from those features.

1. Setting up your Facebook for business networking
If you’re like most people, your personal and professional lives have already blended. But even with that blurring of our work and social lives, most of us still want some separation, and I would recommend actually splitting the two on Facebook. Once split, you can continue to reap the social benefits of Facebook with your friends and family while simultaneously connecting with your professional colleagues.

2.Using Facebook groups for networking
One way to professionally benefit from Facebook’s enormous user base and to grow your professional network is to participate in Facebook Groups.

Finding groups – to find the right group for your professional aspiration, think of topics that will motivate you, allow you to connect with others of professional interest, and will allow you to gain insight into your industry/skill set – groups around these topics are the ones where you’ll find professionals you can network with.

What to look for in a professional group – Only join the ones that you can actually see yourself participating in.Group participation – his is where the real fun begins and the true business value will happen.

Although Facebook was built as a social network and most people treat it as such – there is a tremendous amount of professional value that can be gained there.

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