HOW TO: Build Your Company’s Profile on LinkedIn

LinkedIn, through its networking, question and answer, and application features is already a powerful tool for maintaining and establishing relationships in the business world.  But it can also be an enormously valuable way to attract top talent to your company, especially if you use all of the options available to you.

While posting a job to LinkedIn is similar to any other job website – adding details about the position, skills, and requirements – where the site separates itself is with company profiles, allowing you to provide potential candidates with a lot more information about your company and the people that work there.  Here’s how they work and how to set one up:

1. To get started, go to the “Companies” menu on LinkedIn.  From there, select “Add Company”

2. Enter basic information about your company, like its description, number of employees, and industry it operates in.

3. Follow LinkedIn’s wizard for creating your company profile – you’ll be able to add a logo, locations, and a feed for your company blog.

Once you’ve completed LinkedIn’s steps for getting setup, your company profile will be available. Now is where it gets interesting though.  In addition to showing off the basic information you provided, LinkedIn will pull in data about your company from around the site.

LinkedIn also does analysis of your company and the connections that your employees have on the network.

LinkedIn recently also added a premium product – Custom Company Profiles – that lets you add more features, like videos about your company and positions, interactive polls, and several customization options for recruiting.

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