Many businesses continue to operate under the assumption that a website, a basic product offering or great brochure will bring profits and revenue to their bottom line. Those days are over. Brands are now crossing over into the hybrid marketing era that incorporates some form of social media.
You already know the importance of product, price, placement and promotion, but none of that matters without people. People is what build relationship and creates opportunities.
Whether your brand provides information products, consumer goods or services, one thing still remains the same: the most effective marketing is still word-of-mouth (WOM).
WOM generates buzz and it gets passed along over and over and over again in a highly influential way. It’s how friends tell friends about the things that excite them or what business owners tell other business owners on what works for their business.
According to the latest Nielsen Global Consumer Survey: 90% of consumers said they trust recommendations from people they know, while 70% trusted consumer opinions posted online.
Here are 3 keys to improve your brand while marketing in social media:
1) Move the “free” line
If you want to be part of the decision making process, you need to be considered as a key opinion leader or resource. Supply your audience with free resources such as reports, statistics and guides that can help elevate your perceived expertise. Your customer will compare before they a purchase anyway so why not give them a reason to start liking you because you’ve willing to share the wealth. If the free information you provide is valuable, you’re already a step ahead of your competition not to mention that you’re turning them into your “A” customers by providing all the necessary training and education.
2) Crowdsource for improvements
While the success of your brand’s often comes down to the effectiveness of your message, it pays to ask questions.
The customers that give you feedback are often your most loyal customers so why not reward them by fulfilling a few of their suggestions. Keep in mind that providing what they want should not be the main source of innovation, rather it’s a good starting point.
3) Embrace brand transparency
People appreciate honesty and integrity so all you have to do is stay consistent and admit when you’re wrong. If you try to twist the truth, you’ll not last long and people won’t forget manipulations and deceptions.