PPC or Organic . . . which pays off ?

Marketers of retail Web sites face a basic choice: is it better to spend lots of money on ads that show up alongside results on search engines like Google? Or should marketing dollars be spent making a site more likely to show up in the true (or “organic”) results of the search?

A new study by Engine Ready, an Internet marketing company, suggests that visitors who get to retail sites through sponsored links are more likely to buy than those who click on organic results. They also spend more; the average order of a paid linker was $11 higher, at $117.06.

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One Response to PPC or Organic . . . which pays off ?

  1. Ken Saunders says:

    Sue – interesting take on PPC v SEO – here’s an article with my perspective – http://www.dmnews.com/Which-is-better-paid-or-organic-search/article/129584/

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