With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study by Forrester Research indicates that email still has more than three times the reach of social networking, with 165.4 million users in the US.
Thus, while we are still firm advocates of establishing a social media presence and utilizing it for customer service, marketing, and sales, it’s important to make sure you’re still reaching those that don’t read your company’s blog and don’t use Facebook, Twitter, and YouTube. And the most convenient way to do that remains a staple of Internet marketing: the email newsletter.
Email newsletters have evolved a lot since the early days, however, and there are now lots of different options for creating and sending one on a budget. Here is a look at a few different providers:
Constant Contact: It offers a very comprehensive selection of design templates to choose from or the ability to design your own style from scratch.
Mad Mimi: It is lightweight and extremely quick and easy to get started with.
MailChimp: It allows you to pull your content from an RSS feed, instead of needing to come up with new original content for your newsletter, you can simply have your newsletter automatically send out your most recent blog entries to email subscribers.
Regardless of which service you choose for your email newsletter, there are two fairly obvious keys to making it successful: producing quality content and building a large subscriber base through successful marketing.