Because the concept of “social media” is still fairly new in the business realm, many companies have yet to implement guidelines or a structured plan of action of how to use social media tools for their advantage.
What is happening instead, are companies rushing into creating Facebook pages and Twitter accounts without much creative thought or strategy.
Here is a quick guideline, outlining how to implement a “social media marketing plan” the smart way.
1. Decide where exactly it is that you want to be online, i.e. Facebook? Twitter? Corporate Blog? Research the best options for your company and also look at what your competition is already doing.
2. Come up with multiple options. Send out your marketing team to do research and come up with ideas.
3. Implementation. This is crucial. Having a team work on the campaign is key–but having the whole team maintain the campaign might not be the best idea.
4. Search the web. On top of what your company is doing for social media—you must also stay on top of what other companies are doing and what your consumers are saying about you!