Feature links to your social media profiles in your email signature, on your business cards, in your ads, and as a standard block of copy in your weekly HTML email newsletter.
Use your social media activity to create awareness for and amplify your content housed in other places.
Making content that appears in one form and twisting it in ways that make it more available in a another, or to another audience, is one of the secrets to success in our hyperinfo driven marketing world we find ourselves.
4. Lead generate
Effectively generating leads from social media marketing is really no different than effectively generating leads anywhere – it’s just that the care you must take to do it right is amplified by the “no selling allowed” culture.
Just listen and learn