10 of the Best Social Media Tools for Entrepreneurs

October 28, 2009

Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage.

Some of the tools in this list will be familiar, but it’s worth taking a moment to reframe how they might become power tools in a business context.

10. Monitter

9. YouTube

8. UserVoice

7. MailChimp

6. Get Satisfaction

5. Twitter

4. Facebook

3. Basecamp

2. LinkedIn

1. Google Apps for Domains

Read full article  from Mashable >


Leveraging Social Media to Boost E-Commerce Holiday Sales

October 22, 2009

Word of mouth has long been a priceless asset to any business, and technology has expanded the playing field in a whole new way with mobile messaging and social media sites like Twitter, Facebook, YouTube and more. Every day, it seems hard to avoid the buzz about social media — who’s on it, what they’re doing and what the latest trend is.

Read full story and full report >

What’s next year’s ‘it’ color?

October 20, 2009

Here’s a look at some of the hot colors for Spring/Summer 2010, according to Pantone’s most recent fashion report.

Coming on the heels of Pantone’s 2009 color of the year “mimosa yellow,” Aurora is a yellow tinted with green that gives off a burst of energy.

Tomato purée
This season’s classic red can be paired with turquoise, another Pantone hot hue, for a retro look.

For the ever-practical, Pantone says this hue is cool and classic. To pump it up a bit, throw on some bright shoes and grab a vibrant handbag.

Read more >

How are small businesses using social networking?

October 19, 2009

Sites like Facebook and Twitter have taken off among individuals for personal use. But what about the use of social networking at small businesses?

Few U.S. small businessess have adopted social media outlets such as Facebook and Twitter for business uses, according to research released Thursday.

Three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank Small Business of 500 U.S. businesses with fewer than 100 employees.

Also, 86 percent said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs.

The survey found 42 percent of small businesses have made greater use of their company websites to generate business leads and sales.

Nineteen percent were doing more advertising to attract new customers in the economic downturn, 38 percent said they were doing less and 41 percent were doing the same, it found.

Also, 28 percent were using more email marketing and 25 percent using more online advertising to generate business leads and sales, it found.

Read full article >

Fastest Growing Marketing Tactics – Social Media and Viral Videos

October 15, 2009

Two-thirds of marketers have used social media in 2009 and half have used viral videos, making these two formats the fastest-growing tactics in marketing, according to a survey from the Association of National Advertisers (ANA), BtoB Magazine and ‘mktg’.

Among marketers using social networking, the top sites being used:

• Facebook (74%)
• YouTube (65%)
• Twitter (63%)
• LinkedIn (60%)

Despite the growing use of social networks and viral videos, marketers do not think they are using these media in the most effective ways and are still struggling with measurement and media-mix allocation issues. The top concerns for marketers when considering newer media platforms are the inability to prove ROI (45%) and worries about not having metrics to properly allocate the mix of traditional and digital media (43%).

On the other hand, the most effective of the newer media platforms are those which marketers have been doing for longer periods of time and those for which more measurable results are available:

• Search engine marketing (SEM) (65%)
• Own website (59%)
• Search engine optimization (SEO) (55%)
• E-mail marketing (45%)

Blogs are the new media format (34%), followed by mobile (28%) and social media (23%). Viral video and podcasts are also of high interest for many B2B marketers who are not using them.

Despite the interest in blogs, mobile and social media, however, the newer media platforms that will get the most spending in 2009 are still the ones that are more established:

• Own website (26%)
• Search engine marketing (19%)
• Online ads, including banners, etc. (17%)

Read  full survey >

8 Social Media Mistakes You Must Avoid

October 14, 2009

Social media can be a fantastic way to build your personal brand. But, if handled incorrectly, social media can erode your personal branding efforts in a hurry. Here are 8 social media mistakes you must avoid.

(I was happy to contribute #6 to his list)

1. Incomplete Profiles

2. Inconsistency

3. Taking the “Social” Out of Social Media

4. Not Interlinking Your Profiles

5. Being a Robot

6.  Irrelevant, Unfocused Messaging (Thanks to @slachapelle for pointing out this social media mistake)

7. Automated Direct Message

8.  Tunnel Vision


Read full article >

Continuous Intelligence: Where Message Meets Moment

October 8, 2009

Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. Taking a complete view of the customer acquisition life cycle will often generate numerous potential integration points that can be profitably exploited. The goal of every marketing organization should be to achieve consistent relevance around both “message” and “moment.”

Read full article >