Sites like Facebook and Twitter have taken off among individuals for personal use. But what about the use of social networking at small businesses?
Few U.S. small businessess have adopted social media outlets such as Facebook and Twitter for business uses, according to research released Thursday.
Three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank Small Business of 500 U.S. businesses with fewer than 100 employees.
Also, 86 percent said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs.
The survey found 42 percent of small businesses have made greater use of their company websites to generate business leads and sales.
Nineteen percent were doing more advertising to attract new customers in the economic downturn, 38 percent said they were doing less and 41 percent were doing the same, it found.
Also, 28 percent were using more email marketing and 25 percent using more online advertising to generate business leads and sales, it found.