Corporate Social Media Usage Grows

A recent study by Watson Wyatt Worldwide found that approximately two-thirds of companies surveyed plan to use social media to connect with workers in the coming year. The study revealed that 80 percent of companies had upped their use of electronic communications and about half of the respondents had lessened their use of print communications.

What seemed to be a frivolous pastime last year will definitely find its place in business communications next year.

Of those companies in the study not implementing social media to communicate with workers, more than one third complained about a lack of IT support or insufficient technical capabilities. About 40 percent said they had limited knowledge of social media and 45 percent pointed to a lack of staff or resources.

Today’s workers are looking for authentic, timely messages that address how business changes affect them personally

Read full article >

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: