Twitter has begun to take its biggest steps in providing new features to businesses and monetizing those features.
The first feature made specifically for businesses: “Contributors.”
Contributors is a feature that focuses on creating more authentic engagement for business accounts. With Contributors, a business account with multiple contributors can add the specific user that tweeted on behalf of the business to the byline.
The other big revelation by the company is that Contributors is just the first of several business features, some of which will be visible by users, and some which will be internal for businesses.
Twitter’s getting serious about ramping up its business presence. This may just be the beginning of the Twitter business model. We’ll have more answers soon enough.