Five Reasons Why Mobile Marketing Is Prime for B2Bs

January 29, 2010

In the B2C space there’s a lot of buzz around mobile marketing, but in the B2B sector it’s more likened to a whisper. Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences.

Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking.  Read more >

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3 Quick Tips for Successful Email Campaigns

January 15, 2010

Emails campaigns can be one most effective and efficient ways of reaching your target audience, Here are three quick tips for a successful campaign:

1. Use targeted campaigns
One size, doesn’t fit all. For some organizations those campaigns take the form of emailed newsletters to internal lists while other organizations have their messages delivered by third parties. Break up your list into segmented groups by interest for more relevant content to the reader.

2. Leverage Social Media
Links to your Twitter, LinkedIn, and Facebook pages as well as other social media outlet so that readers of your email can be connected.

Include in your email campaign a prominent link to a web page and that you include “share this on” options pointing to Facebook, Twitter, and LinkedIn.

3. Content is king.
All of the social media and email campaigns in the world won’t help you  — if you don’t have content that is of interest to the intended recipients.

© 2010 LaChapelle Design

5 Steps to a Better Social Media Monitoring Plan

January 15, 2010

We don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your listening notions into a strategy you can execute on.

1. Decide On Focus Areas
2. Articulate Your Goals & Measurements.
3. Consider Resources
4.  Map Information Flow
5. Illustrate Results & Next Steps

Read full article >


5 Ways to Use Twitter Lists

January 2, 2010

Twitter users can now organize users they follow into groups, or lists. allows you to group the stream of messages from a specific set of users and isolate them in a separate time line.

Lists make it easier to follow the messages that flow through your account by categorizing them into various topics that you create. Twitter allows you to have 20 lists with a maximum of 500 persons per list.

How To Create Twitter Lists
Create a list by selecting “create new list” in the right sidebar.  By visiting your “following” page next to the username use the drop down menu allowing you to add that person to a particular list.

Create lists consisting of:

  • Competitors
  • Clients
  • Prospects
  • Friends
  • News
  • Industry Thought Leaders

What Lists To Follow and Who Has You Listed
In the right sidebar of your Twitter homepage , there are two tabs “lists following you” and “lists you follow”. You’ll also see other lists that twitter user has made and an option to block the Twitter user entirely.

Here are 5 Ways to Use Twitter Lists:
1. Access to Experts. Feed tweets into meaningful real-time experiences. OPEN Forum does a great job of this for small businesses.

2. Manage Who You Are Following Feed tweets into meaningful real-time experiences. New York Times has its featured and curated lists that make it easy to access the information.

3. Industry News Monitoring. Breaking news, trends and information

4. Job Search.  If your looking for a job, set up a list of companies for which you would like to work. Also include executive search contacts so you can keep on top of what jobs are available.

5. Private Lists.  Putting an account in a List doesn’t mean you are following them.  This is a useful tool for people who may post too frequently or that you don’t want to show up in your stream.

Check out tools like:
List Widget let you create a collaborative widget. Once you enter your information to customize it, you can see what people are tweeting about. There are other tools like

Looking for lists?
Listorious is a directory of lists on Twitter.

Ultimately, the value of any Twitter feature is only as great as the community of users makes it.

© 2009 LACHAPELLE DESIGN